ABOUT US
We integrate strategy, technology, and operations to transform intention into results.
More than just recommending paths forward, we structure, implement, and sustain initiatives that truly work within the healthcare context. We combine strategic vision, technical depth, and practical experience to address the sector’s real-world challenges, connecting high-level decision-making with day-to-day operations.
+200
Healthcare institutions supported by digital transformation projects
Focus on Results
We always work with a focus on generating concrete and measurable impact.
WHAT WE DO
Our work covers the entire digital transformation journey in healthcare, with a focus on critical areas where execution makes all the difference:
Strategy and Technology
Strategic consulting for healthcare institutions, governments, and technology companies, focusing on the definition of digital strategies, digital transformation plans, process redesign, innovation strategies, and AI governance.
Transformation management
Comprehensive management of digital transformation in healthcare institutions, encompassing change management, a digital transformation office, project management, and process evolution.
Cybersecurity in Healthcare
Technical and strategic consulting for the protection of data and digital assets. We focus on mitigating cyber risks, ensuring compliance with the LGPD (General Personal Data Protection Law), and structuring resilient architectures.
Certification
Specialized consulting in regulatory compliance, ensuring that healthcare institutions and technology companies are aligned with the standards and certifications required by the sector, such as SBIS.
HOW WE DO IT
What sets us apart is the way we connect strategic thinking with practical execution.
We work with our own methodologies and multidisciplinary teams to ensure that each initiative:
Be feasible within the real-world context
Generate value
from the very beginning
Evolve with governance
Achieve scale with consistency
We believe that digital transformation does not happen through technology alone.
That is why we follow a mantra in all our projects:
People, processes, and then technology.
HOW WE DO IT
FOLKS positions itself as a consultancy with a high level of technical expertise and a real, proven capacity for execution. For your institution, this means:
Depth in digital health, moving away from generic approaches.
Practical experience in leading highly complex projects.
Delivery capability: we move from diagnosis to implementation.
Proximity to leadership, connecting senior management to operations.
A commitment to results, rather than just the delivery of recommendations in presentations.
"We don’t just point the way. We are responsible for helping to walk it."
Our story
FOLKS was founded in 2012 by Dr. Claudio Giulliano with the mission of supporting healthcare institutions on their digital transformation journey, connecting strategy, processes, and technology to deliver concrete results.
From the outset, the company distinguished itself through its work in digital maturity and healthcare transformation. As the first Brazilian company to join the CHAI (Coalition for Health AI), FOLKS has solidified its position as a leading industry authority on innovation, governance, and the adoption of digital technologies.
Throughout its journey, FOLKS has been involved in some of the most significant healthcare projects in Latin America. A key milestone was guiding Hospital Unimed Recife III to become the first hospital in Latin America to achieve HIMSS EMRAM Stage 7—the highest internationally recognized level of digital maturity and electronic health record (EHR) adoption. The institution received this certification on December 1, 2016, reaching the pinnacle of hospital digital maturity and setting a benchmark for digital transformation in the region’s healthcare sector.
From 2020 onward, in response to the increasing complexity of digital transformation projects within the industry, FOLKS expanded its scope toward a more execution-oriented approach. Beyond defining digital strategies and assessing maturity, the firm began leading large-scale transformation programs, hospital information system (HIS) implementations and migrations, change management, digital transformation offices, and innovation initiatives.
To date, FOLKS has supported organizations across all five regions of Brazil and in eight Latin American countries. The firm works alongside the country’s top-tier hospitals and major hospital networks, as well as health insurance providers, clinics, government agencies, and health-tech companies.
Headquartered in São Paulo and part of the portfolio of companies backed by APUS Capital, FOLKS has evolved into a specialized consultancy that combines strategic vision with execution capability—always guided by a core principle that defines its very essence: people, processes, and then technology.
Currently, in addition to its founder and CEO, Dr. Claudio Giulliano, the company includes other managing partners and a highly specialized team. They are organized into four complementary verticals—Strategy and Technology, Transformation Management, Certifications and Compliance, and Cybersecurity—supporting healthcare institutions at every stage of their digital evolution.
